TCPA Compliant Telemarketing and Unified Communications (UC) software
Unified Communications (UC) and telemarketing products/services must conform to Telephone Consumer Protection Act (TCPA) compliance. Not all the current UC and telemarketing products/services adhere to the compliance. For a common man, it becomes very difficult to know whether telemarketing software he/she is using conforms to TCPA or not. One common indication of TCPA compliance is the Do Not Call (DNC) and Opt-Out feature. A telecom software without these features may not be conforming to the telephone consumer protection act.
The misuse of any telemarketing solution can cause a business to suffer from falling foul of data protection laws and regulations. Therefore, by getting familiar with data and consumer protection laws, you can save yourself and your organization from penalties and heavy fines.
Every telemarketer must be aware of the TCPA of 1991. TCPA consists of many different stipulations which cover a consumer from telemarketing calls. For example, one of these stipulations says which locations a consumer may be called and when those calls can be made. For any violation of the mentioned provisions of TCPA, $1,500 USD would be fined as a penalty. An auto dialer software has a large database of contact information and without compliance with the above-mentioned provision, the potential financial damage to the company (or individual) using that software is easily foreseeable.
A further stipulation of TCPA is that telemarketers must honor the Do Not Call (DNC) registry. The DNC registry is maintained by the Federal Trade Commission (FTC) and allows consumers to opt-out of unsolicited telemarketing calls. In 2014, the third-largest U.S telecommunications company, Sprint Corporation, was ordered to pay $7.5 million as a result of their non-compliance with the DNC registry requirements. ICTBroadcast offers global and local integration with the DNC registry to prevent such costly errors. Furthermore, contacts can be given the option to opt-out from future marketing calls and have their details removed from the list by setting up a straightforward key-press operation that further prevents non-compliance with regulations.